Share |

FOR IMMEDIATE RELEASE

MOOO-VE OVER BLACK AND WHITE HOLSTEINS, TURKEY HILL CONTEST ASKS FANS TO DESIGN ITS ICONIC GIANT COW

Winner gets year's supply of ice cream and trip for two to Turkey Hill Experience

LANCASTER COUNTY, Pa. (September 29, 2010) — Sharpen your pencils and dust off your coloring set, Turkey Hill Dairy is giving fans a chance to create a design that will be brought to life on one of the company's most iconic symbols — its 13-foot-tall traveling Giant Cow.

Turkey Hill's fleet of Giant Cows is known to folks all over the United States. Based at the Dairy in Lancaster County, Pa., the black and white Holsteins have been spotted roaming highways far and wide, stopping at state fairs, grand opening events and parties giving away free ice cream and iced tea to everyone in their path since 1967.

The Giant Cow Makeover Contest was created to bring new life to the company's Giant Cows, which have traveled as far as Puerto Rico during their tenure as wheeled mascots.

"For a lot of folks, our Giant Cows are the first face of Turkey Hill Dairy they see, so they have to look their best," said Quintin Frey, president of Turkey Hill Dairy. "What better way to select a design that best represents the Dairy than by asking our loyal fans."

A blank cow coloring page will be posted at turkeyhill.com to help guide the design process. Fifty entrants will be chosen at random to receive a free container of Turkey Hill Ice Cream. After the January 31, 2011 deadline, the Dairy will select five of the best submissions and post them on turkeyhill.com where a public vote will determine the winner. Each of the five finalists will receive a one-month supply of Turkey Hill Ice Cream, an assortment of items from the Turkey Hill online store, and a free admission for themselves and three guests to the new Turkey Hill Experience visitors attraction opening this spring in Lancaster County.

The winner of the Giant Cow Makeover Contest will not only have their design painted on a Giant Cow, they'll also receive a one-year supply of Turkey Hill Ice Cream, an ice cream party, a visit from the redesigned Giant Cow and a two-night stay in Lancaster County and visit to the spring 2011 grand opening of Turkey Hill's new interactive exhibit, the Turkey Hill Experience.

The contest will begin October 1, and a winner will be selected in February 2011. Entries can be submitted through the Turkey Hill website or mail. For more information, visit turkeyhill.com.

# # #



Media Contact