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FOR IMMEDIATE RELEASE

STEEL CITY GETS ITS OWN ICE CREAM FLAVOR

Pennsylvania's #1 Ice Cream Brand Introduces Blitzburgh Crunch for Steelers fans

LANCASTER COUNTY, Pa. (SEPTEMBER 1, 2010) — Here we go Steelers. Pennsylvania's number one ice cream brand, Turkey Hill Dairy, is introducing a brand new flavor in honor of the Pittsburgh Steelers called Blitzburgh Crunch. The new flavor features premium golden sweet cream vanilla ice cream loaded with smooth chocolate fudge swirl and chocolate cake crunchies. Black and gold, smooth and rich, just like Steelers' pride. Fans leaving the September 2 pre-season game after halftime will receive a free sample of the new flavor while supplies last.

To honor Pittsburgh Steelers fans, the Dairy is also holding a sweepstakes in which 30 lucky people will be selected to win free game tickets or Steelers merchandise, and one grand-prize winner will get a pair of season tickets for the 2011-2012 season.

To enter, fans can purchase specially marked packages of Blitzburgh Sundae Crunch at local grocery stores. Select packages will feature an on-pack sticker with an entry code. Fans can go to turkeyhill.com/steelers to register their code. Three winners will be selected from 10 weekly drawings during the regular season. At each weekly drawing, one winner will be selected to receive tickets for themselves and a friend for the December 23 game against the Carolina Panthers at Heinz Field and an invitation to a private pre-game tailgate party.

Two winners will also be selected each week to receive a $25 Steelers gift card to purchase great Steelers gear at Steelers Sideline store locations. All entrants will be eligible for the grand prize drawing around Super Bowl Sunday, where one lucky Steelers fan will win a pair of season tickets for the 2011-2012 season — that's two tickets to every home game.

"There is something unique about Pittsburgh and Steelers fans," said Turkey Hill President Quintin Frey. "Their spirit, drive and strength are legendary. We're thrilled to now be an official part of that community and offer them a flavor all their own."

The new flavor will be available in grocery stores throughout Steelers' country starting in September. Fans can go to turkeyhill.com/steelers for more information about the flavor, recipes and the sweepstakes contest.

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