LANCASTER COUNTY, Pa. (March 7, 2017) — Turkey Hill's 86-year history includes countless retired ice cream flavors — Fried Ice Cream, Baked Apple Dumpling, and German Chocolate Cake, just to name a few — and fans now have a chance to bring back one of those blasts from the past.
The opportunity comes from the Ultimate Flavor Tournament, a March Madness-style showdown driven by fan votes that kicks off on Turkey Hill's Facebook page and its blog on March 21. The 32-flavor bracket includes classic former favorites like Chocolate Cherry Cordial (1991-1995), Strawberry Rhubarb Pie (1996-2001), Pineapple Upside Down Cake (2005-2008), and Sticky Bun (1997-2000).
The tournament marks the first time Turkey Hill has given fans a chance to choose a new ice cream flavor, an envious task normally reserved for the Dairy's research & development team.
"One of the most common requests we see on social media are pleas to bring back a former flavor. That's the inspiration behind the Ultimate Flavor Tournament," said Turkey Hill President John Cox. "Rather than choose the flavor ourselves, we wanted to give fans a voice and help shape the future of the Turkey Hill ice cream lineup."
The Ultimate Flavor Tournament will feature a series of head-to-head match-ups between retired ice cream flavors, with the winning flavor moving on to the next round until just one flavor remains. The winning flavor will return to shelves as a 2018 Limited Edition option.
And if the promise of another taste of a former classic wasn't enough, there will be prizes. At the end of the tournament, one voter on both Facebook and the blog will be chosen at random to win a one-year supply of ice cream.
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